Professional Business and Life Skills Coaching

Business and Life Skills Coaching Course (7 days spread over 6 months)

This is a course spread over six months aimed at business and life skills coaching for senior management and executives. This programme enables the participant to become a professional business and life skills coach. The programme is accredited with the ICF.


Programme Overview


Day One: Setting the Foundation for Coaching

  1. Pre-course measurement – knowledge business coach .
  2. Definition of coaching.
  3. Complete own Scorecards / Matrix.
  4. Deconstructing concepts: coaching, mentoring, training, therapy, team building and consulting.
  5. Types of coaching.
  6. Benefits of coaching.
  7. WHY become a business and life coach and the need to establish a coaching practice?
  8. Cycles in coaching/starting a practice as a coach.
  9. Positioning yourself in the market.
  10. Basic process of coaching - an outline.
  11. Coaching contracting (Individual and Organisation).
  12. ICF philosophy/standards of ethical conduct.
  13. Current regulating bodies Globally (ICF/ECCM/GCC )  and in South Africa (COMENSA/ CTASA).
  14. Coaching within the South African Context -  unique challenges.


Day Two: Starting with the self - Creating self-awareness in the journey towards becoming an effective coach (A Life Coaching Process)

  1. Awareness of OWN values - Why important?
  2. Paradigmatic perspectives  -  own worldview.
  3. Ego states, scripts and games.
  4. Challenging OWN self-limiting beliefs and bedrock assumptions.
  5. Logical levels - your own IDENTITY as a coach.
  6. Own coaching Profile vs. the "ideal" coaching profile.
  7. Identify own Areas for growth potential - self coaching.


Day Three: Understanding the Subconscious Processes (The Psychology of Coaching)

  1. History of Psychology (from the Modernism to the post structuralism to the positive movement in coaching).
  2. Understanding subconscious processes.
  3. Positive Psychology and the Appreciative Inquiry.
  4. The OBS Coach House Paradigm of coaching (AI).
  5. Theory of learning (KOLB/VAK).
  6. Principles of adult education.


Day Four: Setting the Foundation for Facilitative Coaching

  1. Becoming thinking partners in the coaching relationship
  2. Rules of engagement
  3. What is communication (verbal/non-verbal)
  4. Building Rapport & Trust
  5. Listening on all levels
  6. Empathy
  7. Eliciting coachee core values
  8. Making questions work
  9. Challenging self-limiting beliefs of the coachee
  10. Challenging the "inner critic"
  11. Hot Buttons
  12. The Creative survival cycle (Stuff theory)
  13. Reflective practice and the role of reflection


Day Five: The Process of Coaching

  1. Triangular relationship (sponsor/coach coachee).
  2. Contracting.
  3. Assessing  coaching readiness for the organisation and the coachee.
  4. Coaching  Process within the AI Paradigm (Strengths based).

      Personal/business matrix.
      Building rapport & trust.
      Eliciting core values.
      Setting a WFO (well-formed outcome).
      Confronting reality.
      GROW model as one of the tools in coaching.
      Coaching the five D's within the AI paradigm.


  1. Understanding business strategy – alignment.


Day Six: Positioning yourself as a Coach - Aligned to the Company Strategy

  1. Understanding the company strategy.
  2. The value of the company core ideology.
  3. Coaching strategic alignment.
  4. Creating a coaching culture within a company.
  5. Branding yourself as a Coach (Marketing strategy).


Day Seven: Assessment

  1. Assessment of coaching competencies.
  2. Role play.
  3. Real life coaching.



To be confirmed



 To be confirmed



To be confirmed